Six weeks of practical marketing for people building something of their own: positioning, content, channels and measurement — without the jargon.
Joining reserves your place on this paid programme.
About this
course
Why it exists, and who it's for.
Marketing advice is everywhere; clear thinking is rare. In six weeks Tom cuts through the noise: how to position what you're building, make content worth sharing, choose channels you can actually sustain, and measure the few numbers that tell the truth.
Built for founders, freelancers and the curious, every lesson ends with something you can apply to your own project the same day. No jargon, no growth-hack theatre — just the essentials, done properly, with a community doing it alongside you.
What you'll learn
Positioning
Who it's for and why they should care.
Content that travels
Writing and making things worth sharing.
Channels
Search, social and email without spreading thin.
Measurement
The few numbers that tell the truth.
Structure
6 weeks · 4 modules
Format
Beginner friendly · Self-paced
Community
356 learners enrolled